The partnership
How it works
Oliver is a direct-to-seller acquisition brand. We generate motivated-seller opportunities through paid acquisition and brand, underwrite them, and route appointments to Mogul. Mogul's agents attend each Oliver-generated seller appointment and present both options — Oliver's cash offer and the listing option. Whichever path the seller chooses, Mogul is compensated and the seller is served.
Oliver supplies the demand-generation engine, the cash-offer product, underwriting, and the CRM. Mogul supplies licensed agents, listing execution, and an established Edmonton buyer network.
Compensation
Deal types & splits
| Deal type | What happens | Compensation |
|---|---|---|
| Listing (dual-track) | Seller chooses to list rather than take the cash offer. Mogul lists under their brokerage. | 60 / 40 Mogul / Oliver |
| Cash offer accepted | Seller accepts Oliver's cash offer at the appointment. Oliver acquires the property. | $1,000 to the agent |
| Post-renovation listing | Oliver lists a renovated property through Mogul (target 3–5 / month, ~6–8 months out). | $5,000 flat · listing side |
| Buyer assignment | Mogul sources an end buyer from its network for an Oliver contract. | 10% of assignment fee |
The 60/40 split applies to the listing-side commission only. If Mogul also represents the buyer, the buyer-side commission is entirely Mogul's.
The $1,000 bonus and the 10% assignment fee are separate. An agent who converts the appointment and sources the end buyer earns both.
On the $5,000 post-renovation listings, Oliver covers photography, RMS measurements, and staging. The agent walks into a list-ready property.
Roles
Oliver brings
- Motivated-seller lead generation
- The cash-offer product + underwriting
- HubSpot CRM, process & systems
- Brand & marketing
- Listing-ready prep on post-reno flips (photos, measurements, staging)
Mogul brings
- Licensed Edmonton agents
- Listing execution & service
- 20,000+ investor / buyer network
- Local market expertise
Operating terms
- CRM & tracking All deal flow runs through Oliver's HubSpot. Mogul receives scoped access to assigned deals only, and keeps status current (listed, pending, closed).
- Term Initial 6-month period to validate the Edmonton model. Either party may terminate on 30 days' written notice; in-flight deals are honoured through to close. Commercial terms reviewed at renewal.
- Markets Edmonton to start. Framework extensible to other Mogul markets (e.g. Vancouver, Calgary) by mutual agreement.
- Rollout Listings & buyer assignments first; post-renovation flip listings begin as Oliver's reno pipeline comes online (~6–8 months).
Confidentiality & IP
Oliver's leads, data, underwriting, process, technology, and brand remain the exclusive property of Oliver. These protections — together with mutual confidentiality and non-circumvention — are set out in a separate agreement to be executed alongside these terms.
Agreed